We’re using music to help caregivers start conversations with their kids about emotional wellbeing. This toolkit is a resource to extend the reach of this important campaign: access PSAs, campaign background materials, social media assets, and helpful tips to engage your partners and your community.

Campaign Background

Access information about the national Sound It Out campaign and how it promotes emotional well-being for middle schoolers.

Spread the Word

Find sample messages and assets to share the campaign through your own communications channels, including social media.


View the latest campaign PSAs (public service advertisements).