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Health & Wellness

Middle School Mental Health

There is a mental health crisis among our country’s youth. Young adolescents (10-14) are experiencing increased rates of mental health challenges and youth of color, in particular, face the additional trauma of systemic racism and greater challenges in accessing the support they need.

Sound It Out uses the power of music to help parents and caregivers have meaningful conversations with their middle schoolers about emotional wellbeing. We paired middle-school aged kids and their caregivers with musical artists, like KAMAUU, Tobe Nwigwe, Empress Of, and Lauren Jauregui, to create an album of exclusive songs inspired by the emotions in their conversations. The album is available at SoundItOutTogether.org and EscuchandoSentimientos.org, where caregivers can also access free, expert-vetted resources to guide conversations with their child about emotional wellbeing.
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Sponsors
Pivotal Ventures
Agencies
Pandora, McCann, Sesame Workshop

Mental Health Toolkit

The Ad Council is committed to partnering with community and faith-based organizations to help extend their mental health efforts, provide guidance in the organization of events and help educate the communities they serve on this important topic.

We've developed a robust toolkit that will provide a broad range of information including facts sheets, messaging guidelines, and downloadable assets customized per audience.

Assets

Television
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  • 4

    Me and My Grown Up

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    KAMAUU Music Video

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    Tobe and Jordan

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    Lauren and Anna

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    Empress Of and Marianne

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    Kamauu and Howie 15

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    Kamauu and Howie 30

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    Howie and the Howl

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Radio
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    Father and Daughter

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    Padre e Hija

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Banner Online Video
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    Tobe and Jordan

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    Me and My Grown Up

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    Empress Of and Marianne

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    Kamauu and Howie 30

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    Howie and the Howl

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    Kamauu and Howie 15

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    Lauren and Anna

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    KAMAUU Music Video

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